Paid advertising
Get your business in front of the people you want to reach. We plan, launch and manage your campaigns, with your offer and commercial goals shaping the work.
Performance marketing for service businesses.
Turn attention into your next stage of growth.
We bring together paid advertising, creative and AI systems to attract the right enquiries and turn more of them into clients.
Strategy and delivery, led by Kevin & Sara.Client results
Growth you can put a number on.
Client message · WhatsApp
Performance update · Slack
Performance update · Slack
Client message · WhatsAppUpdates from client campaigns. The original messages, shared with permission and with identifying details kept private. Figures as reported at the time.
Your results, clearly explained
See what your marketing is earning you.
You want more paying clients, more money coming into the business and confidence that your marketing is worth the investment. That's what we focus on.
As we work together, we keep you clear on the results, where there's room to improve and what we're doing to help you grow. Every week, you'll know what's working, what needs attention and what happens next.
Northstar Services · Weekly briefing6–12 July · Example
A stronger week for qualified demand.
- Qualified leads
- 18 +20% this week
- Calls booked
- 7 +17% this week
- Cost per lead
- £11.40 −8% this week
Better conversations. More useful demand.
The Flowstate read
The revised message is attracting more people who understand the offer before they book a call.
What we’re watching
How those conversations turn into paying clients. Your sales update helps complete the picture.
A plan for the week ahead.
Build on the strongest creative.Flowstate actionUp next
Share the outcome of your calls.Your actionThis week
Clear ownership keeps the work moving.
Illustrative workspace with fictional figures. This is an example, not a client result.
Your custom AI Sales Agent
Answers in seconds. Books the call.
We build it around your business, your offer and the questions your leads ask. It qualifies enquiries against your criteria, answers questions and helps people book an appointment. We agree which channels it covers and when a conversation should come to you.
- Lead qualification Against your criteria
- Appointment booking Straight into your calendar
- CRM & nurture Nobody slips through
Enquiry from your Facebook ad
Hi, saw your ad about kitchen refits. Are you taking on work for the new year?
Hi Claire, thanks for getting in touch. We are. Is it a full new kitchen, or changes to the one you have?
Full kitchen. We’ve just bought the house.
Congratulations. When would you ideally want it finished, and is the house in the Derry area?
Ideally by March. Yes, Culmore.
That works well for planning. The best next step is a free design visit. I have Tuesday at 10am or Thursday at 2pm. Which suits?
Thursday please
Booked for Thursday at 2pm. You’ll get a confirmation now, and the designer will call the day before.
Example conversation for a fictional business.
Our approach
Everything working towards your growth.
We bring the strategy, creative and systems together around your business, then keep improving the work as we learn what gets results.
Creative that gets a response.
Give people a reason to choose you. We produce the ads, video and landing pages that bring your offer to life, and test new ideas to keep the work effective.
Your custom AI Sales Agent.
Spend more time talking to the right people. We build a custom AI Sales Agent to qualify every lead, answer questions and help interested enquiries take the next step.
Kevin & Sara Harkin
Work directly with the people responsible for your growth.
We built Flowstate from our experience running a service business ourselves. We understand the connection between generating demand, following up properly and turning that demand into paying clients.
You work directly with us from the first conversation through launch and ongoing improvement. We stay close to the work and explain the decisions we make.
A few things to know
Before we work together.
Who do you work with?
We work with service businesses across the UK and Ireland, including trades, clinics, professional services, fitness and beauty. The starting point is understanding your offer, your goals and whether we can help you grow.
How soon can we get started?
We'll agree a launch plan once we've understood what you need. The timing depends on the campaigns, creative and systems involved, and access to your existing accounts. We'll make the next steps clear from the outset.
What does the AI Sales Agent do?
We build it around your business, your offer and the questions your leads ask. It qualifies enquiries against your criteria, answers questions and helps people book an appointment. We agree which channels it covers and when a conversation should come to you.
How will I know what's working?
Your weekly report explains the results, what needs attention and what happens next. We work with you to connect enquiries with paying clients, and make any gaps in the picture clear.
Do I need to change my CRM or booking system?
Not necessarily. We look at what you're already using and work with it where we can. If a change would help, we'll explain why before recommending it.
What does it cost?
We scope the work around your business and give you a clear proposal, including our fees, the recommended advertising budget and any other agreed costs. We'll talk it through on your consultation.
Your next stage starts with a conversation
Discuss your growth.
Tell us where the business is now and what you want to achieve. We'll look at your current marketing, how enquiries become clients, and where we could make the biggest difference.