Campaign strategy
We work through your offer, customer, service area and commercial goals. That gives us a useful starting point for your Facebook and Instagram advertising.
Offer · Audience · Budget · Campaign structure
Paid advertising
Facebook & Instagram ads for service businesses.
Put your offer in front of the right people. We plan and manage your Meta campaigns, create the ads and connect the enquiries to your sales process.
Strategy and delivery, led by Kevin & Sara Harkin.
From attention to a conversation
Give every enquiry
a clear next step.
A campaign needs more than an ad people click. The offer has to make sense, the page has to answer their questions and someone needs to respond when they get in touch.
We bring those pieces together around your business. That starts with understanding which clients you want, what they are worth to you and how much new work you can take on.
Then we plan the advertising, produce the creative and build a custom AI Sales Agent to qualify every lead. We agree the qualification criteria, channels and handover to your team before launch.
What we work on
A campaign built around
your business.
Creative and landing pages
We produce the ads, video and copy that explain why someone should choose you. The enquiry page carries the same offer through, with a clear way to get in touch or book.
Ad creative · Video · Copy · Landing pages
Lead qualification
Your custom AI Sales Agent answers questions, qualifies enquiries against your criteria and helps suitable people take the next step. We review how this fits your CRM and booking system.
Qualification · Appointment booking · CRM and nurture
Ongoing improvement
We test creative and review the journey from enquiry to paying client. Your weekly update explains the results, what needs attention and what happens next. Where the reporting is incomplete, we tell you.
Creative testing · Campaign management · Commercial reporting
Is it the right fit?
Start with the
business behind the ad.
We work with service businesses, including trades, clinics, professional services, fitness and beauty. The useful question is whether your offer, capacity and economics support a campaign.
Before recommending a launch, we look at the service you want to sell, the areas you can serve, what a new client is worth and how your team handles enquiries. We also need a realistic budget for testing and a way to see what happens after a lead comes in.
If your website, reviews or everyday enquiry handling need attention first, Flowstate Front Desk brings those local marketing foundations together. We can discuss which starting point makes sense.
Investment
Know what
you are paying for.
Meta ad spend and the work to create and manage your campaigns are separate costs. Your proposal sets out the agreed setup, ongoing work and any additional software or production costs.
We scope this around your offer, the creative needed, your existing systems and the work involved in getting a campaign ready. We will make those costs and responsibilities clear before you decide.
We use the value of a client and your ability to convert enquiries to guide the budget discussion. Cheap leads alone do not tell you whether a campaign is bringing profitable work into the business.
Campaign evidence
See the work
behind the offer.
Our homepage includes original client campaign updates, shared with permission and identifying details kept private. You can inspect the messages and the figures reported at the time.
These are individual campaign examples. Your outcome will depend on your offer, market, budget and sales process. Revenue figures also need to be considered alongside ad spend, delivery costs and margin.
Explore our client campaign results
See how the Fit House landing page carries a specific offer through to consultation booking, or explore our website design and local SEO services.
Meet Kevin and Sara and see who leads the strategy and delivery.
Where we work
Based in Derry.
Built for your market.
Flowstate is based in Derry, Northern Ireland. We work with service businesses across Northern Ireland, the rest of the UK and Ireland.
If you are looking for a Facebook ads agency in Derry or elsewhere in Northern Ireland, we can discuss the customers and locations you want to reach. We shape the campaign around the area your business can actually serve, whether that is a local catchment or a wider market.
You work directly with us from the first conversation through launch and ongoing improvement.
Before we start
Your questions,
answered.
Do you manage both Facebook and Instagram ads?
Yes. We manage Meta advertising across Facebook and Instagram, with the campaign and creative shaped around your offer and the people you want to reach.
Can you work with my existing website and CRM?
We review what you already use before recommending changes. Your website, CRM and booking journey need to support the campaign. We agree any integration or landing-page work as part of the scope.
What is needed before a campaign can launch?
We need an agreed offer and budget, access to the relevant accounts, approved creative and a working enquiry journey. We set out the launch steps and responsibilities once we understand your setup.
How will I know if the advertising is working?
We look beyond clicks to enquiries, suitable conversations and paying clients. We work with you to connect campaign activity to those outcomes and explain any gaps. Your weekly update covers the results and our next actions.
Do you offer websites and local marketing too?
Yes. Flowstate Front Desk brings together your website, reviews and enquiry handling. For bespoke software or a system built around your business, explore Custom Builds. We agree the appropriate scope separately.
Discuss your growth.
Tell us what you sell, where you work and what you want your marketing to achieve.
Discuss your growthOr email kevin@flowstatesystems.ai.