Website case study
Fit House Belfast
21 Day Kickstart.
One programme, the actual coaching team and a direct path from understanding the offer to choosing a consultation time.
The offer
Give one programme the whole page.
Fit House Belfast’s 21 Day Kickstart has a specific offer: fitness classes, group personal training, nutrition guidance and support. The landing page is organised around explaining that offer and helping a prospective member book a conversation.
The opening uses the real coaching team, the North Belfast location and a plain description of the programme. The main action leads to consultation booking.
The structure
Answer the questions in the order they arise.
Programme inclusions come first, followed by how the training fits around everyday life and what happens next. That gives visitors a useful picture of the commitment before asking them to choose a time.
Member videos add a view of the wider Fit House experience. Supporting copy makes clear that longer-term member transformations are not presented as outcomes from 21 days.
The booking journey
Keep the next step on the page.
The consultation calendar sits within the landing page, alongside a clear explanation of the call and its length. Visitors also have a direct booking-page link if the embedded calendar does not display.
Navigation and repeated calls to action lead to the same booking section. The page stays focused on the Kickstart instead of sending visitors through unrelated services.
The finished page
An offer, real context and a route to a call.
The page brings together the programme, the team, member stories, practical questions and consultation booking. Each section supports the decision to talk with Fit House.
The focused structure suits a campaign with one offer and one main next step, while leaving enough room for visitors to decide whether the programme sounds right for them.
Explore the work
Take a closer look.
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