Website case study
Synergy
Women’s gym website.
Real gym imagery, a clear women-only positioning and distinct routes into the programmes, team and coaching application.
The business
Show what makes this gym different.
Synergy is a women-only gym in Derry with several ways to train. Its website has to communicate both the environment and the coaching options, so a new visitor can see where she fits.
The introduction combines local, women-only positioning with real training imagery. Visitors can apply for coaching immediately or choose to explore the services first.
The structure
Give each programme a clear route.
The website separates the New You Project, Group Personal Training and gym membership options. That keeps different services visible rather than making every visitor interpret one broad gym offer.
The wider navigation connects services with the team, timetable and member stories. It supports both someone deciding whether to enquire and someone checking practical details.
The design
Let the actual gym do the talking.
Real imagery of the training environment brings the coaching experience onto the page. The dark background, pink accents and prominent application button give the site a consistent identity.
Team introductions and Sara’s podcast sit alongside the services. They let a visitor get a sense of the people and approach before starting a conversation.
The finished journey
From finding the gym to choosing a next step.
The site brings local context, programme choice and the people behind the service into one connected journey, with a clear coaching application route.
For a local service with several entry points, that balance matters: the page introduces the overall experience while helping visitors find the programme that interests them.
Explore the work
Take a closer look.
Visit Synergy’s website (opens in a new tab).
View all selected work or learn about our website design service.
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